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03Commerce AFTRLINEby Simple Scale

Own it.

AFTRLINE builds brands for athletes, celebrities and creators, and runs everything behind them: product design, production in our own factory network, the store, delivery and content. You bring the name.

Made for AthletesFightersMusiciansCreatorsCelebrities
Build my brand No stock. No upfront cost to start.
The whole chain

From sketch to doorstep.All of it, handled.

Most talent brands stop at a logo on a blank tee. We run the entire chain ourselves, so the product is as strong as the name on it.

  1. Designer table with fabric swatches and sketches of a hoodie and a cap
    01

    Design

    Products, identity and packaging built around the talent’s world.

  2. An off-white heavyweight tee sample
    02

    Sampling

    Prototypes and fabric tests until it feels premium in the hand.

  3. A sewing machine stitching a black hoodie in a factory
    03 HARDLINE

    Production

    Made in our vetted factory network in China.

  4. A black rashguard inspected on a mannequin
    04 HARDLINE

    Quality control

    Every batch checked against the sample before it ships.

  5. A container port at night
    05 HARDLINE

    Shipping

    Freight, customs and duties, door to warehouse.

  6. The Parlons French drop artwork
    06

    Drops & store

    Drop calendar, online store and checkout, run by us.

  7. Packed fight gloves and apparel next to a shipping box
    07

    Delivery

    Packed, shipped and tracked to every fan, with support.

  8. A wall of phones posting content
    08 WARMUP

    Content

    Real phones put every drop in front of the fans, daily.

The catalogue

A whole catalogue,ready for your name.

Start from proven products, from heavyweight apparel to fragrance. Then we build custom pieces from scratch through our factories.

  • Black heavyweight hoodie
    ApparelHeavyweight hoodie
  • Off-white oversized tee
    ApparelOversized tee
  • Black structured cap
    HeadwearStructured cap
  • Black compression rashguard
    Fight gearRashguard
  • Black leather fight gloves
    Fight gearFight gloves
  • Black gym duffel bag
    BagsGym duffel
  • Black water bottle and shaker
    FitnessBottle & shaker
  • Glass fragrance bottle with a gold cap
    FragranceSignature scent
  • Serum bottle and cream jar
    BeautySkincare set
  • Sketches for a custom product
    CustomBuilt from scratchFor one name, one audience.
Custom products

Made for their audience.Not from a template.

We study what each audience already buys, then design the products they'll actually want from that name, and make them in our own network.

  • Fight gloves
    Rashguard

    Fighters

    Their fans train. So we make gear that survives the gym.

    GlovesRashguardsFight shorts
  • Bottle and shaker
    Gym duffel

    Fitness creators

    Their audience lives at the gym, every single day.

    ShakersGym bagsTraining wear
  • Skincare set
    Fragrance

    Beauty & lifestyle

    Their audience keeps asking what they use.

    SkincareFragranceBeauty tools
  • Hoodie
    Cap

    Artists & celebrities

    Their fans want to wear the name.

    Tour-grade apparelCapsLimited drops

Start in weeks. Grow for years.

The Parlons French drop artwork
Phase 1 · about 3 weeks

Your brand, your store.

Identity, first drops and the online shop. Print-on-demand from our catalogue, so there's no stock and no upfront cost.

Production of a black hoodie in a garment factory
Phase 2 · when the audience is readyPhase 2 · when fans are ready

Your own products.

Custom products made by our HARDLINE factory network, funded by pre-orders, stocked and shipped by us.

The machine

One name.A whole machine behind it.

Most agencies do one piece. We own every piece: the factories (HARDLINE), the software (STUDIO), the content engine (Warmup) and the brand. So a talent brand with us moves fast, and stays yours.

Case 01

Super Prodige.A champion's brand, relaunched.

The official brand of Salahdine Parnasse, double KSW champion, relaunched around his UFC debut headlining UFC Paris on 5 September 2026.

Salahdine Parnasse in a Super Prodige branded cage, wearing the drop tee
Super Prodige monogram
Super ProdigeOfficial brand of Salahdine Parnasse
What we did Brand relaunch & identityThe Parlons French dropCinematic landing page & storeFight-week launch plan with creators
Parlons French 05 · 09 · 26

Got a name? Let's build its brand.

Athletes, artists, creators and their managers: let's talk.

Build my brand